Oxford University? Cambridge? London School of Economics? World renown educations for sure. Usually the most effective educations in Great Britain, 365 days of they year. But not this year, because for three days (Sept 30 - Oct 2), we will be berating you with knowledge and insight. That’s right. This unconventional education will leave you at the edge of your seat. The insight that you will receive will leave you with a changed perspective of business at the grassroots level. And the means to go about effectively envisioning, inventing, scaling accordingly.
First lesson: A great grassroots business never stays in the weeds. Many great business brands begin in a garage or a warehouse. This niche will be no different. Jeremy Thiel, his Garage Gym Blueprint team, and I will steer you in the right direction. Welcome to Real Biz II: Europe. Tickets are on sale here. They’ll be gone in three to five days.
It’s Finally Here.
WARNING: Do NOT Move Forward Unless You are Die Hard Passionate About Exploding Your Fitness Business Success & Finally Living Life on YOUR Own Terms
From: Zach, Web & JT
Where:The #ATX
Dear Friend,
Let us ask you a few quick questions… But do yourself a BIG favor. When you answer, be totally up front & honest. NO B.S., cool?
- Is your business going in the direction you want it to go in at the speed you want it going in, with regards to:
- How much money you make. Are you happy with the amount of money you make or are you looking to bring home more money? Remember, be honest.
- How many hours do you work per day / per week? Are you exhausted from all the hours you work, starting to get burnt out doing something you once had a passion for?
- What time you wake up at in the morning? Do you dread the alarm cock or have you crafted a schedule that works for YOU, according to what AND when YOU want to train your clients.
- The clients you work with…. Do you LOVE your clients? Are your clients your ideal picture, raising your energy every time you’re around them or are you starting to burn out working with clients that don’t bring you fulfillment or happiness?
- The amount of time you get to spend with friends & family. Are you working day and night, weekends and then some? Your business is supposed to GIVE you a better life, not to ta your life away from you.
- The amount of time you get to spend on your hobbies. Remember when you were young and you were able to do your favorite things at your own leisure? Does your business consume your life AND take away any and all free time to pursue the things you are passionate about?
These questions are made to get you thinking deeper about your business. Your business should constantly be evolving and improving. In essence, if you are not consistently living a better life and running a more successful business you are NOT growing, and if we need to put it bluntly, you are FAILING.
The truth of the matter is that NONE of us have the perfect business, BUT….. the three of us have discovered the secrets behind crafting a business to suit our lifestyle, to bring more happiness into our lives, more happiness to our clients and to those around us. Our business IS our passion, so we can hardly call it “work”.
And YES, amidst the happiness we have crafted with our businesses, that also means making more money, so don’t feel guilty about success, it’s something you should be pushing the envelope on, so get ready.
The REAL Biz Uncensored Seminar is a Pull NO Punches seminar, getting an in depth look at how the three of us run our own highly successful businesses with radically different methods & strategies yet still lead us to the same destination of success.
We want to share our secrets of success with you, and, the first step you need to understand towards experiencing success is that you don’t have to agree with ALL of us or agree with everything we advise.
All You Need is ONE BIG Takeaway from Us to Immediately Begin Multiplying Your Income While Also Giving You More Freedom To Live Life on YOUR Terms
Inside this 4 DVD Set You Will Get:
DVD # 1
- Discover how ‘Team RBU’ is radically different in their approach towards business and life and how you can start using these simple yet critical and powerful takeaways to grow your business and build your ideal lifestyle
- What are JT’s TWO rules of building a highly successful and why you MUST have these 2 rules in play to create success for yourself.
- Are you overusing social media? Discover how JT took the “blue collar, get your hands dirty approach” to building his business and why you MUST also “get your hands dirty” if you want to build authentic success for your business
- Are you lost with Social Media and how to use it properly with maximum benefit? JT has TWO rules that you must implement with social media to have a powerful impact on your business in rapid fashion
- What are the secrets to building not just a successful fitness business, but a powerful team of coaches AND clients that move together like a tightly knit family AND bring success to you AND to them. This tip alone will be worth your investment and can help you turn the tides of success in your business.
- What should ALL your Coaches be doing to grow their own success as well as your overall team’s success? This tip alone will empower your coaches AND keep them with you LONG term.
- How can you duplicate JT’s business success at such a young age with SPEED? Nobody ever said success should come to you slowly, have they? Break the rules and see why and how you can take these specific actions for your business.
DVD # 2: WEB SMITH
- Is “branding” a bunch of hype and B.S. or is it something you must aggressively consider? You BETTER pay attention to this because it will rethink the way you view yourself, your business and the way you operate your business BOTH online & offline.
- Without any unique skill sets in marketing or technology, what are THE critical actions you must implement to build yourself a successful business?
- You and your reputation. What do people think of you and your business? How does your reputation affect your business? Not sure of what people think about you? Pay VERY close attention because people SHOULD be thinking about you and here is how to make it happen.
- Your gym doesn’t need a presence online because you don’t sell online, right? WRONG. Here is how you can build a powerful online presence so your off line business can grow in profits.
- Do you only make income while training clients? That’s called trading time for dollars and it’s holding back your success and profit. Do This and monetize your online presence.
DVD # 3 AND 4
How to Take Life by the Balls, Transform Your Business and Live the Life You ALWAYS Dream About!
- How did Zach go from full time teacher by day while running his gym by evening and never seeing his family to achieving his “Perfect Day” and why you MUST follow this 4 minute exercise to start achieving your “Perfect Day”. This exercise alone can completely change your life and business and will be worth the investment of RBU alone!
- “They were wrong!” LOTS of people told Zach he could NEVER build a successful business training wrestlers, in a hardcore garage gym. Discover why they were wrong and what specific steps you MUST take to allow you to build a successful warehouse gym AND work ONLY with the clients you Love to work with.
- What are the SIX thingsthat separates the successful business owner from the average business owner? Listen carefully as this will change the way you think and act within your business to bring you greater success, More freedom and More money.
- Are highly successful entrepreneurs smarter than you? NO!!! But… they do 5 specific things that brings them greater success than everyone else. You MUST implement these 5 simple steps.
- Struggling to pick up clients? Listen to how Zach went “Commando” and broke ALL the rules to FINALLY get his first client which opened the flood gates to a world renown business!
- The BIG WHY question. Answer this ONE question to immediately change your business and put you in the hot seat towards success, BIG time!
- How and Why you MUST leverage your business to bring in multiple streams of income so you can make money in your sleep, NOT just when you are training people. Do you have the guts to do this? If you do, it is a Game Changer!
- 4 simple yet powerful actions you MUST use with your web site to dramatically improve your business. Why are so few people doing this??!! Don’t be “those people” making these mistakes, holding back your success.
- How to take your niche to the next level. Being a niche is NOT enough. Follow these critical steps to turn your niche into a tribe of loyal, hungry fans.
- Amidst ALL the confusion online, Zach made 7 SERIOUS mistakes that HURT his business, his lifestyle and his happiness. NEVER AGAIN! You need to avoid these 7 pit falls like the plague or you will literally kill your business and your happiness.
- If Zach could give you 8 of the most hard hitting, kick ass tips for building a business you love and a life you love, these would be those 8 tips. Follow them, apply them and enjoy the flood of success that follows!
OK…. here’s where you’re wondering what this will cost?
You say “cost”, we say “investment”.
Losers think about “spending” or “it costs this much” while champions & successful business owners think differently about EVERYTHING and they are constantly learning and educating themselves.
In business, successful entrepreneurs make investments because we KNOW that we will take action with at least ONE Big Idea, which in turn, will bring us a ROI (Return Of Investment). That’s ALL you need, ONE Big Idea, to begin transforming your business.
Think about it. If you implement just ONE idea from any of the 4 DVDs you will quickly earn back your investment. All you need is to pick up one client who will stay with you for 2 or 3 months to earn back your investment.
We are sure you’ll get More than one Big Idea, but taking action with these ideas will totally be up to YOU.
If you’re lazy or an excuse maker then by all means, do NOT make the investment. But, if you understand that you are gonna need to take some serious action mixed in with a heavy dose of #HUSTLE, then The 4 DVD RBU set is for you.
We unleashed our best and everything we had, now it’s your turn to learn and take action from it. If you do, success will follow.
Peace!
JT, Web & Z.
PS: If you’ve read this far it’s because you want more out of your life and your business. Hells yea! That’s the way you’re supposed to live. We’re cut from the same mold, we’re one of the same. Time for some ACTION! BOOM!
YES! JT, Web, & Zach! I am ready to #HUSTLE and change my business AND my life.
Please Send Me The 4 DVD Set of ‘REAL Biz UNcensored!’ for $297 (plus S&H).
HOW TO: Assess, Measure, Understand, and Predict by Listening. Every company is now a media company. But not in the way you’re thinking. “That doesn’t mean that you need your own $15,000 Canon [camera].” Media doesn’t mean that you have to produce Academy Award-winning promotional advertisements or epic interviews. What this means is that you are always searching for what is going on.You’re looking for the scoop! You’re hunting for what’s next and what information can help your ratings! As much as you’re focused on the bottom line of your business, you are focused on the climate of your industry. You’re attentive to the trends, the voices of consumers, the lingo, the preferences, and the common distastes.
In this talk, I use some examples that may be relevant. What I want: better examples. What brands are oblivious to consumer demand, vibe, and preference? What brands are proficient in customer engagement, inclusion, and crowd-sourcing? Why is this important? As a business owner, you can waste a lot of time, effort, and resources by not understanding the climate of your industry. Some businesses and brands are primed to succeed just because they are able to listen and act. Likewise, some brands are doomed for failure because they can’t discern consumer interest. All you have to do is pay attention. It is one of the greatest examples of the immediate “R.O.I.” of social media. #REALTALK
The Mixtape Mentality. What most conventionally-educated entrepreneurs don’t realize is that the business of Hip Hop is a cornucopia of principles, ideas, and advice on how to build an empire from the street level. Some of my greatest academic studies pertained to the strategies of Russell Simmons, Curtis “50 Cent” Jackson, Shawn “Jay-Z” Carter, Sean “Diddy” Combs, Percy “Master P” Miller, and Andre “Dr. Dre” Young. The combined net worth of these rappers-turned-moguls is a projected 3+ Billion.
Curtis Jackson’s The 50th Law, one of my most coveted books, sums up the foundation for basis of my concept - The Mixtape Mentality.
The 50th Law, however, states that there is one thing we can actually control - the mind-set with which we respond to these events around us. The people that practice the 50th Law in their lives all share certain qualities-supreme boldness, unconventionality, fluidity, and a sense of urgency.
The foundation of The Mixtape Mentality is fearlessness, individuality, and a sense of urgency. There is an emphasis on personal-branding and self-development. What you will find is that these principles apply to the businesses that have nothing to do with Hip Hop, style, or even music. These principles are universal and immediately applicable as long as you remember, in business today - you don’t just work for a business, you are a business.
Presenting numbers one through ten.
HOW TO: Ignore Everybody. We all want to make everyone happy. We all want to change the world. You can’t do it all. There are internal and external influences on your business that can knock you off a great track. Internally, as a business owner - you are idealistic. You believe that you can change the world and make a profit, simultaneously, from the beginning. Externally - your friends and family are trying to give you the best advice that they have. Or even worse, they become offended when you make decisions that may not be best for them.
It is your responsibility to ignore everybody. Pick a mission and stick with it. Pick a vision and stick with it. “The chatter doesn’t matter, the vision makes the decision,” says my friend Julie Richard. It couldn’t be iterated any better. The founding premise of Hugh MacLoed’s “Ignore Everybody” is this:
The more original your idea is, the less good advice other people will be able to give you. Plus a big idea will change you. Your friends may love you, but they may not want you to change. Good ideas alter the power balance in relationships. This is why good ideas are always resisted.
These are concepts to have in mind when considering your own individuality and decision making processes. Trust your intuition and your belief system. You want to be virtuous? Be virtuous but have a thriving business first. Or be virtuous and pursue the non-profit approach to organizational behavior. Don’t let status quo determine the time and resources allotted by your business. Set idealism aside and drive toward one goal. A singular focus, if only for a time, will put you in a position to acknowledge your friend, family, and your desire to change the world with your business. #REALTALK
Part Two: The Real Biz Uncensored Conference. Some of the best and brightest minds in the business of CrossFit / Fitness / Tech / General Entrepreneurship came to the tank to think. And now, they have gone forth to conquer.
I AM RUBEN ROJAS: "One interaction can change the trajectory of your career."
Real Biz 2011, was by far more than I expected.
Hold on, let me pause and back up a step or two so that you can see first hand how this works. I met Web Smith a.k.a @CrossfitChron on Twitter. Through social media we began to communicate back & forth on various topics. That conversation led…
In this video, Jeremy Thiel and I discuss the outcome of the long-anticipated, SICFIT sponsored Real Biz Uncensored Conference hosted by JT, Zach Even-Esh, and myself. It was one of the highlights of the 2011 SXSW interactive week! We talk about the community, the future, and Gary Vaynerchuk’s amazing capstone talk that ended the day. The RBU event was another example of the possibilities of social media and its elusive ROI. The event was completely propagated by social media word of mouth and it was a hit. Social Media ROI is real. The weekend’s tag line? One interaction can change the trajectory of your career.
Photography: The Best Moments of Real Biz Uncensored 2011 (Part One)
This SICFIT sponsored tech/entrepreneurial event was a resounding success. Entrepreneurs from five states converged on Austin, to kick off SXSWi in a central Austin garage gym with Jeremy Thiel, Zach Even-Esh and me. The musical performance by SXSW featured artist, Kosha Dillz, got everyone’s feet moving and hands in the air. The highlight event was a one and a half hour “Thank You Economy” keynote by Gary Vaynerchuk that had the audience going wild. The event’s tagline, “One interaction can change the trajectory of your career.” Over 50 CrossFit affiliates were represented and nearly 100 in attendance. Brian Mackenzie, founder of CrossFit Endurance was in the house. So were several owners of other prominent CrossFit brands: Patricia Leighton of Stronger Faster Healthier and Aaron Thomas of PROGENEX USA. Rounding off the attendance list was Joe Vitali of “The Secret”. See what people were saying about the event: Here. The amazing photography was by Nicole J. Hughes.
Did you attend? Tell me what you thought. Didn’t get to come? What was your perception through Twitter chatter?
These are my brothers. We like different clothes and different styles of music. We have differing views of politics and religion. We spend our money differently. We have different personalities and different aspirations. Our work ethic may be similar but our ethos is born from lives that are completely different. We want to change the world but in completely different ways. Our paths weren’t supposed to cross. Instead, they crashed. About the only thing similar in our lives are our wives - but just barely. They aren’t like me, at all. But these are my brothers. And we are just alike.
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